Seiko - A Brand Committed to Perfection

Seiko - A Brand Committed to Perfection
By John P Stevens

Seiko is a trendsetter company that, at various times in history, introduced different watch designs and ideas. There is a wide variety of brands available in the market for watches, but none of them focuses on customer satisfaction more than Seiko. The unique combination of traditions, technology and design that Seiko uses is not used by any other company or brand. Seiko watches are stylish and fashionable. With each of its new watch, the company changes everything: from design to technology.

Seiko is a Japan based company that was founded in 1881, by KintarÅ Hattori. Earlier, it was jewellery and watches shop and was sold under the name of Seikosha. From the start of the company to date, the company has a vision to provide high customer satisfaction.

Watches were usually used to see the time, but with the unique watch culture that Seiko has promoted, it has become more than just a time measuring device. According to Seiko, the watch one wears represents his/her personality. For both men and women, watches have now become a fashion accessory. Keeping the use of watches and the watch culture in focus, Seiko has always catered for all time keeping needs.

Seiko, because of having innovation as one of its important goals, has been at the forefront of watch technology. Many ideas and innovations in watches have been introduced by Seiko. In 1969, Seiko produced the first quartz watch, called Astron, and later Seiko also introduced the watch chronograph concept. It was the first company to make a quartz chronograph. The company has since then been known for its advanced technology and innovative ideas for watches. Seiko is a producer of many first wristwatches of the world, of their own kind.

Seiko does not compromise on customer satisfaction. It focuses on the needs of small markets and small segments. Whether the watch is for men or women, Seiko uses attention to detail to please its buyers and users. In order to maintain its standards, the company does not outsource from anywhere. All of its products are designed in houses by its skilled and trained watch makers. Minor items and materials for the watches like lubricating oil, luminous compounds, dials etc. are all made completely by its own workers at Seiko factories.

The company not only focuses on the technology but also on the quality of the products. The features like colours, design and even packaging of the watch is given special attention. Each watch by Seiko is hand-made and is a master piece on its own. The watches are affordable and classy at the same time.

Seiko, in order to meet the requirements of the customers from different segments, has introduced different lines like King Seiko, Grand Seiko and Seiko Kinetic etc. Because of its well established repute in the time keeping market, the brand is also official timer of many international events including Olympics, World cups, World Championships etc.

Seiko as a brand has managed to provide quality service through years of dedication and commitment to perfection. It has introduced best watches for each segment of the market to meet their varying needs and expectations. Due to its commitment to perfection, the brand has never failed to satisfy its customers, and it has, therefore, become the market leader in watch making industry.